Exploring the Benefits and Drawbacks of Trademark Registration

Trademark Registration Online

Nowadays, it has been more convenient to apply for the trademark registration and finish the process as well. Now there are many countries like India where trademark registration is also possible through online registered government site. The trademark registration site enables you to do an application from the comfort of your home or office and thus faster.

On average, the registration of a trademark involves completing an application form on the site, uploading other documents such as identification, and payment of the fee. Once you submit an application for a property, the authorities that oversee the evaluations look at it. If there are no objections the trademark is registered, and an applicant is issued a certificate of registration. Such registration has its advantage in that it does not involve the many formal papers as opposed to the ordinary registration.

Benefits of trademark registration

• The first benefit of trademark registration is inherent in the phrase – legal protection. By registering a trademark, you earn legal protection of the trademark and have a unique right to use the trademark in respect of your goods and services. This eliminated the right of the owner to allow any other person to use a similar mark. With this protection, one can keep competitors away from copying your brand, therefore, making sure that the product has a unique image and is protected from people who want to take advantage.
• One of the many distinctive advantages of trademark registration is that it helps build up the credibility of the brand. A registered trademark is an indication to your customers that you have put your cash where your business reputation is. It provides consumer with trust that the product or service they are consuming has come from a genuine provider. Such sense of trust can deepen consumption commitment and eventually augur well for the longevity of your business.
• Trademark registration also bears an advantage in that it makes it easier to enforce you trademark rights. It means if somebody tries to imitate your trademark, there is a legal possibility to put stop against such imitation. A registered trademark also comes in handy as it serves as official proof of ownership and rights to the mark in cases of rivalry solutions. Lack of registration makes it hard to establish ownership especially when one party involves in a disagreement.
• Also, trademark registration benefits your business as an asset; it adds value to your business. Trademarks are usually deemed to be some intangible property that can be purchased, sold or licensed. However, a registered trademark can open up more sales channels for your products because you may decide to sell your products elsewhere or license your trademark to others. This added value on the assets can be useful to your business attracting more buyers or investors to your business.
• Finally, the trademark protection is obtained for the entire country, and this of advantage if your business exists in several areas. The law in many nations today, India inclusive, provides that once a trademark has been registered, the owner is given an open license in the entire nation. This is so because rights afforded do not go beyond the geographical location in which the trademark is used opening your brand to invasions in other regions.

Drawbacks of Trademark Registration

• As much as trademark registration is useful, however, it has some disadvantages. There are some costs applicable in having to apply for the trademark and in some jurisdictions, getting legal advice (if required) as well as in the future when the trademark registration will need constant renewal. Some of these fees may be seen as a sort of expenditure, particularly in the initial phases of a business, especially when it whether a small business venture or a start-up.
• The other possible negative contribution can be attributed to the amount of time that it would take to perform the process in the organization. However, even if the trademark can be registered online the whole process might take several months or even more. This delay happens since the authorities must ensure that the applied for trademark does not violate a similar mark. However, during the process of registration, you do not have the absolute immunity from the misuse that comes with trademark registration.
• In addition, the registration may not guarantee that you will not find somebody using your trademark and therefore you may need to keep a close look. Trademark protection merely means that one cannot use identical or similar marks without risking to face the law, so constant monitoring of the market is necessary. Your rights may require legal protection, and this means you have to spend more money in case of infringement.

Lawchef Services for Trademark Registration

As mentioned above the trademark registration is simple, although sometimes it involves more complications, especially when it comes to legal issues. Lawchef will help you with trademark registration services; thus, the process is never a problem. Their team of legal experts assists in filing your application, making all the proper steps to give protection to your trademark.

Conclusion

Trademark is a powerful tool in the protection of the identity and reputation of the business. Indeed, the benefits accruable from the registration of trademarks are well understood in terms of legal rights and brand awareness, enhanced business asset values, and territorial expansion. However, there are also impediments which include for instance time and the expenses incurred at the process. No matter if you decide to file through a trademark registration service or use online trademark registration the process is simple. By engaging in services such as Lawchef, you are able to manage your trademark and guarantee your business the much needed uniqueness in today’s market.